Enlightenment of Kodak bankruptcy a blood to studio industry: for enterprises, the primary impact not rivals price competition, but the new products, new technologies, new organization caused by the competition, because the base of the latter will subvert the entire industry to survive. Although Kodak first invented the digital camera, but to bring huge profits around the traditional film, slowed down the pace of development of digital technology, the last in the digital digital camera under the impact had to close by the tide of digital out.
Now, AR augmented reality technology has developed rapidly, and has been widely used in wedding photography, children’s photography, album production, packaging and other aspects, driving the studio industry to produce a new round of transformation and upgrading. Studio practitioners must pay close attention to the rapid response and reasonable application of this latest technology. Then, what benefits and changes can the AR augmented reality technology bring to the photo studio industry?
1, value promotion
AR can combine photos, video, audio, text, animation and other forms, so that photo albums and photos move. Customers can use their mobile phones to take photos, see the appropriate video, jump out of happiness and romance, and enrich the content of a single picture, and the new form, very eye-catching. If the male student uses this AR photo album to propose marriage, the success rate certainly 99%.
AR is the core content and the entity can be virtual photo album, photo fusion, any virtual content is superimposed on the entity album, photos, and add photos of various magical effects, such as an ordinary person to become iron man. In addition, traditional photos are static, AR photos can not only move, but also interactive and interactive, and give customers a good sense of participation and experience.
Therefore, the integration of high-tech AR albums, significantly enhance the value of the traditional studio and the formation of significant differences, unique, the price is also relatively high. This is undoubtedly a great boon for the photography industry that competes with the red sea.
2, sales promotion
The photo album with AR effect is novel, interesting, entertaining and interactive. After the general studio introduced the AR album business, sales can be significantly improved, and even up to 30%. At the same time, there is no additional cost for this business.
Studio owner knows, sales volume = number of visitors * whole store conversion rate * unit price. A AR album, intelligent video album these interesting new business, nature can attract more people to early adopters, which can increase the number of visitors; in addition, AR photography is only slightly higher than the traditional cost, while the value is much higher, so the price is high, resulting in conversion rate can also increase; finally, customer price than the traditional ordinary high photo album. Naturally, total sales will rise substantially and profits will expand.
3, data, fine operation
After the completion of the traditional studio sales, it is difficult to accurate statistics and tracking of customer data. The AR album, because of the realization of the digital, can be counted to the user’s downloads, activation, opening times, video playback and other data. Studio through these multi angle user data, the operation of the entire studio can be fine operation management, targeted for all aspects of optimization, so as to eliminate waste and enhance efficiency.
I can not help but think of Harry, Potter can move inside photos, the future will soon become a reality, meaning not accidental! Surprise!
Every technological change is both an opportunity and a challenge. If you can understand the new technology at the fastest speed and apply it to the studio business, then the opportunity will be brought to the top of your existing business. If you ignore new technology and make no progress, then you will probably be abandoned by the times unconsciously. AR augmented reality is in a period of rapid growth and will bring huge dividends to the studio industry. We can see that Alipay launched AR red, QQ play AR torch, Coca-Cola and AR advertising in the bottle, AR game Pokemon swept the world, Apple launched the ARkit platform… Driven by these large companies, AR will become increasingly popular with ordinary people, which is a huge trend like digital cameras. The flow, can seize this wave as WeChat bonus.
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